Clik here to view.
Live From Cannes: How Analogies, Questions and Consciousness Will Keep...
Humans’ command of language has always set us apart from all other forms of life—our ability to use, process and shape that language requires billions of choices and options to be made in a moment’s...
View ArticleCTR is Better than CPM (And Why You Should Care)
Imagine that you’re selling apples out of a cart. A vendor of Red Delicious apples wants a prime spot in your cart. You must figure out how to charge him or her for this spot. Which of these...
View ArticleClik here to view.
Are You Building a Human Brand?
Robots, machines, and algorithms do some amazing things, but building brands isn’t one of them. Only people build brands. So why read about and have conversations about ‘humanizing your brand?’...
View ArticleClik here to view.
How to Adapt 5 Effective Amazon Prime Day Marketing Techniques For Your Brand
Alternate Title #1: 5 Valuable Marketing Lessons From Amazon Prime Day Whether you love or hate online retailing behemoth Amazon, it’s clear that their team knows what they’re doing when it comes to...
View ArticleClik here to view.
How To Fit Native Advertising Into Your Agency Strategy
This article was contributed to the Taboola Blog by Point Visible, a passionate content marketing agency that transforms small businesses into heroes through in-depth research, careful planning,...
View ArticleClik here to view.
Insights From Dmexco: A Panel on How AI Will impact the Future of Marketing
Imagine it’s 2025, five years into the future. What will marketing and artificial intelligence (AI) look like? That was the question posed by moderator Aaron Shapiro, former CEO of full service...
View ArticleClik here to view.
26 Paid Media Experts Share Their Best Discovery and Native Advertising Tips
Native advertising is the new kid on the block—it’s all the industry is talking about, but not a lot of marketers really feel that they’ve nailed their native strategies. And what is native...
View ArticleClik here to view.
16 Content Marketers Share Their Best Native Advertising Tips
At the heart of native advertising, you’ll always find content marketing. Often with native ads, you’re directing your target audience to content that a bit more descriptive than on other platforms,...
View ArticleClik here to view.
9 Paid Media Experts Share Their Best Native Advertising Tips
In the world of paid media, native advertising is often an afterthought. While search and social campaigns sit at the forefront of the conversation, native advertising is usually only discussed as...
View ArticleLOL: How Fun and Humor Can Boost Your Video Marketing Efforts
If laughter is the best medicine for life, could it also cure your video marketing pains? Volkswagen put this theory to the test when it measured how people’s behaviors changed when offered a fun...
View ArticleInnovations In Online News: Key Takeaways from the ONA Conference
In the world of online news, a lot changes from one year to the next. Amidst non-stop news cycles and hectic workdays, it’s all-too-easy to lose sight of the trends and developments steadily...
View ArticleClik here to view.
Where CMOs Stand On Advertising, Media Channels, & Marketing Technology
The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first...
View ArticleTaboola News Set to Launch on Ridesharing App Via
Connecting Riders to Relevant, Local and National Content, Enriching Users’ Experience I’m excited. I started Taboola in 2007 because I didn’t want people to have to look for things. Instead, I wanted...
View ArticleClik here to view.
This Monetization Technique for Utility Apps Actually Improves User Experience
You can’t say, “there’s an app for that,” anymore. In 2010 Apple trademarked the iconic phrase originally used in one of their iPhone commercials. They made the move because so many people were using...
View ArticleClik here to view.
YouTube & Taboola: Defining the Future of Digital Video
Early last month, I was asked to head out to Singapore for a one-day conference organized by IAB SEA + India called Tomorrow’s Digital Skills Today. I spoke about video creatives and production from...
View ArticleMost Read Articles for Publishers from the Taboola Blog in 2018
What are publishers today most interested in when it comes to monetizing their websites? We dug into the Taboola Blog archives to find out. These are the top five most read blog posts for publishers...
View ArticleClik here to view.
Publishers Continue Stepping Up Native Advertising Services to Meet Demand
“Publishers are well aware that if native advertising is to be a long-term solution, they must deliver tangible business results to the brands.” Jesper Laursen and Martha Stone, co-authors of the...
View ArticleBye-bye Fraud—Advertisers and App Owners Can Work Together to Be More Effective
Let’s face it, advertisers buy display ads in-app because that’s all they know. They setup a campaign with a DSP, pick targeting parameters, set their bid, and hope their message lands in front of the...
View ArticleClik here to view.
Defining Loyalty: Findings From Several Interviews with Premium Publishers
Publishers today are in a tough spot. They know that traffic is shifting to Facebook, where their articles are being posted and shared within a walled garden of engagement and data. As a result, these...
View ArticleClik here to view.
The Future of Entertainment: CES 2020 on the Evolution of Content and...
Today, humans are more connected than ever before. They’re connected in their homes, they’re connected in their cars, and with smartphones in their hands or pocket, they’re connected every place they...
View Article
